EVOLSI
These projects showcase the branding developed for the musical artist, evolsi.
The latest single release by evolsi was written about the struggle with mental health. evolsi, often inspired by the early 2000s rock era, wanted to create visuals that resembled the muted, grainy aesthetics that were common during the time. With these themes in mind, we created the cover art, merchandise, as well as produced and shot a music video to support the song’s release.
The EP, Phases of a Breakdown, is a collection of six songs that are influenced by 2000's pop music. With this in mind, I developed aesthetics to support the release that references popular female artists from the era such as Miley Cyrus, Avril Lavigne, P!NK, and Hayley Williams. All of the elements work together by combining nostalgic visual references with a modern take to support the contrasting catchy, upbeat songs that explore edgy themes. I developed a variety of branding collateral that consisted of:
- Album and Single Artwork
- Website + Store
- Merchandise
- Social Media Posts (Instagram, Twitter, Facebook, TikTok, YouTube)
- Music Platform Banners (Apple Music, Spotify, SoundCloud)
- Merchandise
All apparel merchandise was screen printed by hand. The zine was printed and assembled in-house.